Through the ingenuity and dedication of Master Blender, Thomas Kuuttanen, Purity Vodka can proudly stand as the singular, elevated spirit in its class.
Character, complexity and sophistication. Three words rarely associated with the taste of even premium vodkas. This was Purity Vodka’s mission – to claim each of these words as a hallmark, a new badge for a spirit long dismissed as featureless. The superior taste is derived from the best organic ingredients – winter wheat and malted barley – and a wholly unique distillation method.
Using a beautiful, specially-engineered copper and gold still, Thomas aims for the very heart of the spirit. Each small batch is distilled 34 times to achieve perfect refinement, leaving only the bold, natural flavours and character of this outstanding vodka. The refined distillate is then carefully reduced by using a mix of deionized water and natural, mineral rich water, and blended with tailor made column spirits which are made from Swedish organic wheat.
The time and effort we invest in each bottle means that you will always be able to tell that this vodka is deliciously distinct.
WHAT MAKES US UNIQUE?
Other vodkas may utilize similar ingredients, but Purity Vodka’s distinction can be found in the process by which the chosen ingredients are blended and refined. In this respect, we are proudly unique. Thomas Kuuttanen’s alchemy begins by choosing the finest organic winter wheat and malted barley, which is then combined in a custom-built 600 litre copper still. Unlike modern brands, Purity Vodka’s approach is genuinely artisanal – with the ingredients being warmed gently until the vapour is collected, and then refined again and again until only heart of the distillate is left.
Each blend yields only a small batch, and is never rushed, as this compromises quality. It is a slow, lengthy process which involves squeezing every nuance from the vapour, until the ‘first cut’ is reached after seventeen distillations. But this is only the beginning. The process continues, refining the heart of the spirit a further seventeen times, until the Master’s cut reaches thirty-four distillations. Thirty-four distillations – this is what elevates our spirit to being the best in the world. And finally, we add a touch of mineral-rich, pure Swedish water to each blend, opening up the spirit and allowing the taste and aroma to fully bloom on the palate.